Paul Huxen | Digital Designer

Boots flagship app

— ROLE

UI Design

Art Direction


— DATE

Mid 2016

A new app for customers, redesigned from the bottom up with a new design language.


The current boots app was looking out of date and required an update. The UI was based on GEL, the Global Experience Language that was developed in trials. These trials included a Digital rewards card and Order & Collect, a new way of collecting parcels to make it easier for store colleagues and customers.


Example of the app loading into the welcome screen and onboarding